Marketing and Communciation Manager

Hours of Work: 10-12.5 hours per week (part-time)

Salary: $30 USD per hour

Location: Remote

 

The Mindful Birthing and Parenting Foundation

The Mindful Birthing and Parenting Foundation (MBPF) is a 501(c) nonprofit organization with a globally dispersed team of both paid and volunteer positions. The foundation supports the development and dissemination of the Mindfulness-Based Childbirth and Parenting (MBCP) program through:

  • Online teacher training for perinatal and mental health professionals to bring mindfulness skills to the populations they serve

  • Mindfulness-based online courses for expectant and new parents

  • Scientific research

 

Mindfulness-Based Childbirth and Parenting (MBCP) is an evidence-based program for expectant parents that integrates mindfulness skills and practice with childbirth and parenting education. Founded in 1998 by nurse-midwife Nancy Bardacke, CNM, MA, the MBCP program is one of the first adaptations of the world-renowned Mindfulness-Based Stress Reduction Program (MBSR) founded by Jon Kabat-Zinn, PhD. 

 

The MBPF's mission is to support the global accessibility of Mindfulness-Based Childbirth and Parenting (MBCP) programs and approaches across all cultural, socio-economic, religious, and political orientations, influencing programs, models of care, and policies that will improve the health and well-being of expectant women, babies, partners, and families in the critical early years of life. The MBPF does this by providing field-leading education and resources for expectant families and high-quality, rigorous professional trainings for MBCP instructors. The MBPF is committed to contributing to the evidence-base for mindfulness practice as a whole and MBCP in particular, through the support of rigorous scientific research and the establishment of strong ethical guidelines and training processes for all MBCP and MBCP-inspired programs.

 

Overview of the role

The Mindful Birthing and Parenting Foundation is going through a period of significant growth, and the main objective of this hire is to have ownership over raising brand awareness globally through strategic partnerships, digital marketing, and events. This position will work closely with other members of the administrative team and report to the Operations Director. 

 

A successful candidate will have an interest and/or direct experience in mindfulness with a range of creative, technical, and interpersonal skills. This role requires an individual who can self-direct their work and collaborate at all levels of the organization and with the general public. 

 

Responsibilities:

 

Brand Awareness (60%)

  • Develop and manage strategic partnerships with other mindfulness and perinatal organizations and continuously explore opportunities for collaboration. 

  • Create digital marketing strategies for our online courses and training including but not limited to content creation, launch plan, and marketing communications. 

  • Liaise with the media to keep the work of the Mindful Birthing and Parenting Foundation in the press.

  • Research and communicate developments in the field including linking to new research and program developments. 

  • Identify and manage opportunities for speaking engagements, conference presentations, and other virtual and/or in-person events where MBPF can be present. 

 

Materials (30%)

  • Design and write all internal and external communications including newsletters, announcements, and fundraising materials.

  • Create digital content in alignment with the values of the organization and brand.

  • Create and update promotional materials to be used in all marketing channels.

  • Interviewing former course participants to create video testimonials to be used for marketing purposes.

  • Preparing faculty for interviews with the press or other public speaking events.

 

Social Media (10%)

  • Create strategy and content for all digital channels. We currently use Instagram, Facebook, and Google Ads.

  • Monitor, manage, and schedule posts, tailoring content to different channels and audiences.

 

Preferred Skills & Experience

  • Previous experience in a marketing and communications role with ownership over strategy and execution. 

  • Experience in a relevant role preferably in a mindfulness-based organization and / or healthcare based organization. 

  • Strong interpersonal skills with the ability to communicate clearly, delegate, and manage.

  • Proven organizational skills, strong written communication skills, and attention to detail in all areas, from planning to documentation.

  • Comfortable and adept in both self-directed and collaborative work. 

  • Ability to oversee a variety of diverse tasks and work under pressure. 

  • Flexibility and creative problem-finding/problem-solving.

  • Strong project management skills.

  • Motivated to join a small and mighty team of mission-driven professionals who are comfortable wearing many hats and collaborating. 

  • Cultural competency.

  • Proficient in verbal and written English.

  • The ability to laugh, love, and work patiently with the unexpected events of daily life.

  • Tech Tools we use are below. The ideal candidate will have experience with these tools or comparable software. 

    • Google Suite (Docs, Sheets, Slides, Calendar)

    • Instagram, Facebook, Google Ads, Buffer

    • Zoom

    • Vimeo/Youtube

    • Canva

    • Camtasia

    • Mailchimp

    • Wix 

    • Zapier

 

Desirable:

  • Previous experience with a non-profit organization.

  • An understanding of mindfulness practice and experience.

  • An understanding of the needs of perinatal populations.

 

Application Process

Fill in the application form below and attach your CV/Resume.

Closing Date

Closing date for applications is 1st October 2021.